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"Effective marketing strategies are customer focused and reflect your organization's broad vision and goals." |
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19 Pak-Asia helps you analyze and identify your company's strongest marketing attributes to create a comprehensive plan that reaches your target audience, within your budget. |
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What Can Our Marketing Strategy Consulting Services Do For You? |
| You may know where your brand stands in the marketplace. And you may know where you want to take your brand. But do you have a brand strategy to get you from where you are to where you want to be? |
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19 Pak-Asia offers Marketing Strategy Consultancy to provide companies with a totally reinvented marketing program and a road map to increased sales and profits. Our marketing strategy services apply to both consumer marketing and business to business marketing. |
Our Marketing Strategy Consulting Services |
| Marketing Vision & Mission |
As one of our marketing strategy consulting services, 19 Pak-Asia helps companies develop a marketing vision and mission. |
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A marketing vision is a statement so big, so bold, that expressing it, never mind executing it, has a transformational effect. 19 Pak-Asia become what they want to be. While inspirational, the marketing mission is more operationally oriented and focused—it's a blueprint for directing management and employees in their everyday work towards the achievement of the vision. |
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The vision and mission become the rallying cry for not just the marketing department, but for anyone with a vested interest in the performance of the company. |
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| Segmentation & Targeting |
There are many ways to segment any market and hundreds of variables that might form the basis for a segmentation. This marketing strategy consulting service applies technologies that cut through a constellation of possibilities to choose the approach that yields the most profitable solution. Our pioneering, proprietary method of market segmentation suggests the best way to segment the market and rank orders alternative market targets using return-on-investment criteria. |
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| Segmentation & Targeting |
Helping companies develop a compelling positioning—the succinct, lasting message you want to fix in people's heads about your product or service— is a key benefit of our marketing strategy consulting services. Most brands do not have a clear positioning. Our marketing strategy consulting services can determine the best positioning by uncovering what is really important to your targets, not what they say is most important. |
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| Product / Service Development & Pricing |
Everyday, marketers face critical design decisions about the features, benefits, and pricing of new and established products/services. This marketing strategy consulting service employs a proprietary concept engineering model, allowing us to test one hundred thousand (or more) alternatives to determine which are the most profitable. |
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| Advertising Development |
Our marketing strategy consulting services includes advertising pre- and post-testing. This proprietary marketing strategy consulting service captures multiple indicators of advertising performance in a single measure of campaign effectiveness, also known as advertising sales impact. |
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| Advertising Development |
As part of our marketing strategy consulting service, 19 Pak-Asia offers a powerful approach to media selection. Our media optimization model creates a financially optimal media plan to reach target audiences most effectively and efficiently.
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| Direct Marketing Simulation |
These marketing strategy consulting services help develop, pretest, and launch direct marketing programs using proprietary models to predict the best prospects or customers to target and the outcome of a direct response campaign before it is launched |
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| Customer Service Development |
This marketing strategy consulting service creates "highly profitable" customer service programs, designed to balance service requirements and costs in order to retain high-value customers at an attractive price |
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